Mr. Riedel graduated with honors in 1981 from California Polytechnic State University, San Luis Obispo, with a Bachelor of Science degree in Economics. After graduation, Mr. Riedel obtained experience as a real estate broker. Mr. Riedel then attended Loyola Law School in Los Angeles, where he received his Juris Doctor degree in 1986. While at Loyola, Mr. Riedel served as a judicial extern for the Honorable William “Matt” Byrne, Jr., at the United States District Court in Los Angeles.

Before joining Conkle, Kremer & Engel, Mr. Riedel was a member of Dickson, Carlson & Campillo, a litigation firm based in Santa Monica. While at that firm, Mr. Riedel specialized in business litigation, including arbitration, trial and appellate work in state and federal courts. Mr. Riedel left that firm to serve as Vice President and General Counsel of Sebastian, and continued in that position when Sebastian was acquired by Wella. After Wella was acquired, Mr. Riedel remained as Vice President and General Counsel of P&G Professional Care, including its Wella, Sebastian, Graham Webb, Clairol Professional, Johnson Products and Belvedere divisions and subsidiaries. Over a ten year period, Mr. Riedel helped the company more than double the size of its professional salon products business through a series of mergers, distributor buy-outs and acquisitions. Mr. Riedel also helped co-found The Beauty Industry Fund, a non-profit trade association dedicated to the eradication of product diversion, decoding and piracy. Mr. Riedel has been a leader in industry anti-diversion, anti-counterfeiting and anti-piracy efforts, and has been active in the Personal Care Products Council and other beauty industry trade initiatives.