The Conkle Firm’s “Spa Weekend” at the International Salon and Spa Expo

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On January 27th and 28th, 2018, attorneys from Conkle, Kremer & Engel attended the International Salon and Spa Expo (ISSE), which is hosted annually by the Professional Beauty Association (PBA).  At ISSE, CK&E attorneys met with clients and other beauty professionals to help them expand their business frontiers and address concerns about intellectual property, regulatory compliance, and  contractual relations.  CK&E attorneys also relished the opportunity to observe first-hand the latest trends and exciting new spa and cosmetic products.

Sheet masks and other Korean beauty products continued to be as popular as they have been in the past few years. But more palpable this year at ISSE was the recent movement towards “inclusive beauty,” emphasizing a range of culturally enlightened products that appeal to a wider range of consumers of different ethnicities, ages, genders and abilities.  Exhibitors displayed a wide range of products intended for people with all skin and hair types and colors.  Many brands showcased hypoallergenic and natural products with few ingredients, suitable for use on consumers with allergies or medical conditions.  There were also more personal care products geared towards men than there have been in previous years.

ISSE offered a wide array of complimentary educational programs related to the beauty industry, including classes regarding the importance of social media presence for artists and brands.  CK&E attorneys remain ready to provide their clients with legal assistance in the ever-changing world of social media by keeping up to date on developments in social media.  At ISSE, attorneys Evan Pitchford and Desiree Ho attended “Getting It Right On Instagram,” a seminar hosted by long-time beauty industry executive and social media guru Gordon Miller, CEO of Hairbrained, an online community for craft hairdressers and colorists to connect and share their work.

For next year, PBA has already announced that it will launch STYL on January 26-28, 2019, a new event that PBA promises is not an expo or convention, but rather “STYL is an experience where the leaders, learners, students, owners and the beauty industry come together from across the country.”

CK&E is proud to be a member of the PBA and other professional beauty organizations, and is delighted to be in its third decade of helping domestic and international businesses of all sizes grow and evolve to meet their goals in an efficient and cost-effective manner.

Desiree Ho, Glen Pacek, Karl Sweis and Evan Pitchford at Sweis Moroccanoil booth

CK&E attorneys Mark Kremer and Amanda Washton sample industry trends at ISSE

Gordon Miller (far right) of Hairbrained moderates Instagram panel

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The Conkle Firm Visits ISSE

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Attorneys from Conkle, Kremer & Engel were on hand as the Professional Beauty Association (PBA) hosted the International Salon and Spa Expo (ISSE) on January 28th-30th, 2017 at the Long Beach Convention and Entertainment Center.  Tens of thousands of industry professionals attended this year’s ISSE show, which featured booths and displays from hundreds of manufacturers and distributors.  CK&E attorneys were pleased to be able to assist clients and meet with professionals in the beauty industry.  CK&E attorneys particularly focus on helping beauty industry participants develop and grow their businesses, such as by expanding into overseas markets or negotiating with distributors. CK&E attorneys are proud members of the PBA, which advances the professional beauty industry by providing members with education, charitable outreach, government advocacy, events and more.

CK&E Attorneys Zachary Page, Heather Laird, Desiree Ho and Mark Riedel at ISSE

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The Conkle Firm Attends PBA’s International Salon and Spa Expo

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The Professional Beauty Association (PBA) hosted the International Salon and Spa Expo (ISSE) on January 30th-February 1st, 2016 at the Convention Center in Long Beach, California, and Conkle, Kremer & Engel attorneys were pleased to attend again this year.  CK&E attorneys were glad to be able to meet and consult with clients and other professionals in the beauty industry who want help to develop and grow their businesses.  More than 400 manufacturers and distributors had booths and displays, and the show was attended by thousands of industry professionals. The sponsor of ISSE, the PBA, advances the professional beauty industry by providing members with education, charitable outreach, government advocacy, events and more.  CK&E attorneys are proud members of the PBA.

Pravana at ISSE 2016

Pravana at ISSE 2016

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