This year, brands dedicated to “green” products were showcased as consumers continue to be interested in eco-friendly beauty and technology. Skincare brands also made a strong showing as consumers have been increasingly interested in anti-aging and other preventative products and technologies. Facial mask and dedicated ethnic products made a particularly strong showing this year. Globalization of the beauty market is readily apparent – Euromonitor International has an excellent detailed analysis of recent international growth in the beauty and personal care industry on a global scale: http://blog.euromonitor.com/2017/05/reimagining-growth-in-the-global-beauty-industry.html
CK&E’s attorneys pride themselves on effectively and efficiently assisting clients of all sizes with brand protection and growth and regulatory compliance, both domestically and internationally. CK&E is an active member of the Professional Beauty Association, and other important industry trade organizations.