In Events Media Network, Inc. v. The Weather Channel, Events Media had collected and compiled information about public events into a database. Events Media then licensed the compilation to The Weather Channel to list events on The Weather Channel’s website. Events Media claimed that The Weather Channel used the database for purposes other than listing events on its website. Events Media sued The Weather Channel, but not just for a breach of the licensing agreement – Events Media also sued for trade secret misappropriation.
Although trade secrets are generally thought of as valuable information that no one else knows (of course, that is why it is secret), compilations of information that is available to the public, such as the Events Media database, can receive trade secret protection.
Events Media serves as a demonstration of how important the license agreement terms can be to whether a misappropriation of trade secrets claim can be pursued. In finding that the Events Media database could be a protectable trade secret, the New Jersey court relied in part on the licensing agreement itself. The court concluded that Events Media’s database was valuable – why else would The Weather Channel agree to pay for it? The court also found the compilation was “secret,” because it was provided under a license agreement that affirmed its confidentiality and limited its use and disclosure, and because the data compilation was not known to others even though individual items of data were public.
Events Media further shows that trade secret misappropriation can occur even where a party has rightfully acquired the information under an agreement. All that is required is unauthorized “use or disclosure” of the secret information, which can be shown by demonstrating that the use or disclosure was not permitted under the terms of a limited licensing agreement.
Finally, the case demonstrates that trade secrets need not be revealed to a third person in order to have misappropriation. Trade secrets cases frequently involve a person who has impermissibly disclosed trade secrets to another, such as an employee who takes trade secrets from a former employer to a new employer. But Events Media claimed only that The Weather Channel misappropriated trade secrets just by using the information for purposes not authorized by its licensing agreement.
In short, the ability to assert trade secret misappropriation can be based in large part on the terms of agreement between the parties. As this case demonstrates, trade secrets laws protect a broad array of information, from customer lists to product formulas, and misappropriation can occur in circumstances that few would imagine. CK&E’s lawyers have decades of experience in drafting agreements to protect and use trade secrets, as well as litigating trade secrets cases for both plaintiffs and defendants. We always stand ready to provide clients with forward-thinking legal representation on these matters.