It was easy to see why Cosmoprof Worldwide Bologna is considered to be the leading worldwide event for the professional beauty sector. In 2023, over 2,984 exhibiting companies from more than 64 countries participated. More than 250,000 visitors from 153 countries chose to attend Cosmoprof Worldwide Bologna as an essential time for their business. CK&E attorneys were based at the California Trade Alliance’s California Pavilion, at which CK&E sponsored a meeting room for advice to be given and deals to be made. CK&E also provided food and wine to refresh the happy exhibitors. The personal care products industry in California is so large and established that California is still the only state in the U.S. to sponsor its own pavilion, nestled among the many country pavilions (including the U.S. Pavilion).
When not helping clients in their booths or at the meeting room, CK&E attorneys enjoyed visiting the specialty Cosmoprof sections in the COSMO Perfumery & Cosmetics and the COSMO Hair, Nail, and Beauty Salon sections of the show. They met manufacturers and distributors (large and small), beauty consultants and professionals throughout the world, to add to the firm’s growing network of beauty industry contacts.
Makeup and skincare products that focused on sustainability and inclusivity were highlighted at the show. Owing to consumers’ increasing environmental consciousness, use of biodegradable packaging represented a clear trend. Inclusivity was everywhere with a clear influx of gender-neutral lines as well as representation of products specifically designed for all races, ethnicities and ages. In fact, the Cosmo Trends portion of the show presented products specifically focused on “menopause wellness.” It is clear that the cosmetics and beauty industry is leading the way in approaching and “celebrating otherness,” which was the theme of the CosmoTrends exhibit at the show.
CK&E attorneys look forward to attending Cosmoprof and other industry events in the future, to continue to help our clients, meet future clients, and stay up to date on personal care and beauty trends and evolving business needs. Our attorneys continue to pride themselves on keeping abreast of industry developments to help our clients, from startups to mature businesses, to grow and protect their brands and businesses in domestic and international markets.