Conkle, Kremer & Engel recently teamed up with its international correspondent lawyers from the Brazilian intellectual property firm Daniel Advogados, Andrew Bellingall and George de Lucena, to give a presentation about what companies can do to protect their brands in Brazil, including helpful information about doing business in Brazil. Conkle, Kremer & Engel’s Mark D. Kremer emceed the event and moderated the informative Q&A that followed the presentation.
Brazil is the world’s fifth-largest country in the world in terms of land mass and population. Brazil is also a founding member of BRICS – the acronym for the five major emerging economies of Brazil, Russia, India, China and South Africa. Its growing middle class, stable currency, and high demand for its commodity exports have all made Brazil a very desirable place for companies to expand. And it does not hurt that Brazil will host both the 2014 World Cup and the 2016 Olympic games.
Because our clients’ intellectual property and brand protection needs extend beyond the U.S. border, Conkle, Kremer & Engel has established working teams with leading international intellectual property law firms around the world. It is Conkle, Kremer & Engel’s mission to stay on top of developments in all foreign and domestic markets where our clients currently operate or look to expand.
Conkle, Kremer & Engel wishes to thank all those who attended the presentation, as well as our friends and colleagues from Daniel Advogados, Andrew Bellingall and George de Lucena. We are pleased to be able to confirm that the presentation was approved by the State Bar of California for 1.0 hour of participatory MCLE credit for all lawyers and paralegals in attendance. For all questions regarding MCLE credit, please contact Martinique E. Busino at 310-998-9100.
Slideshows from Brand Protection in Brazil:
Topics covered in the presentation and the Q&A session included:
Strategies for entering the Brazilian market
- Exporting goods bearing the owner’s trademark
- Doing business through a subsidiary
- Licensing use of trademarks to an unrelated third-party
- Joint ventures with Brazilian companies
- Franchise agreements with Brazilian companies
Protection of trademarks in Brazil
- Best practices for brand protection
- An overview of trademark prosecution and enforcement in Brazil
- Procedures and delays at the Brazilian Patent and Trademark Office
- Legal remedies available to intellectual property owners
- Court procedures in Brazil for actions involving intellectual property
- Registration of domain names in Brazil
The latest developments at the Brazilian Patent and Trademark Office regarding trademarks
- Issues related to Brazil’s possible adoption of the Madrid Protocol
- Adoption of multi-class and multiple owner applications
Combating counterfeiting and piracy in Brazil
- Ramifications of intellectual property infringements, which are crimes in Brazil
- Using criminal remedies and border control measures as intellectual property protection solutions