May 2016 Article in Beauty Industry Reports: Cosmoprof Bologna Sets Records
JUN
May 2016 Article in Beauty Industry Reports: Cosmoprof Bologna Sets Records
Cosmoprof Bologna came to a successful close on March 21. The overall show statistics are not available yet, but participants in the California Pavilion experienced brisk business. The California Pavilion this year expanded to two islands with 18 exhibitors, and booths were often crowded with interested buyers. The CK&E lounge at the center of the California Pavilion buzzed with deal negotiations, and CK&E attorneys Mark Kremer and Eric Engel were glad to be able to lend their assistance to help participants expand their global reach.
Organizer Cesar Arellanes of California Trade Alliance commented that California Pavilion participants reported meeting or exceeding their goals for the show, expanding and strengthening their international business.
CK&E attorneys advise clients to prepare for major trade shows, particularly foreign shows, by verifying that they have taken all appropriate steps to protect their trademarks, trade dress and other valuable intellectual property, before problems arise. To help one well-prepared client, Mark Kremer successfully initiated an immediate takedown of counterfeit products being sold in another hall. CK&E attorneys attend major beauty industry trade shows to help protect clients’ brands, to keep current on trends, and to assist clients with the full range of legal skills needed to grow their businesses internationally.
Thirty-five California Pavilion participants began the event with a dinner to share ideas and stories. The group was glad to be able to use the occasion to celebrate the special birthday of Emilio Smeke, of Daily Concepts and AfterSpa. The California Pavilion has the unique position of being the only State Pavilion in the Hall of Country Pavilions, with a choice position adjacent to the USA Pavilion. The prominence of the California Pavilion is a fitting tribute to the strength and growth potential of the California cosmetics business and the leadership of Cesar Arellanes and Jake Rubenstein of California Trade Alliance.
Conkle, Kremer & Engel has decades of experience in providing expert legal guidance to clients in the beauty industry. CK&E is proud to be a guest contributor for Beauty Industry Report and to be recognized as a trusted source of industry information for its readers.
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CK&E is attending Cosmoprof Asia in association with the California Trade Alliance (CTA). You can find John and Kim at the CTA’s California Pavilion, Hall 1E, Booth K4, adjacent to the USA Pavilion. John and Kim will be on hand at Cosmoprof to meet with and assist beauty industry participants. If you’re attending Cosmoprof Asia this year, please stop by and visit with them.
CK&E has represented companies in the beauty industry for more than 30 years. CK&E attorneys regularly attend trade shows servicing the beauty industry as a way to connect with clients and keep abreast of industry trends and developments.
If you are attending Cosmoprof Asia, please stop by the California Pavilion to meet John Conkle and Kim Sim, and let us know if you would like to attend the Happy Hour event to enjoy a delicious break from the usual trade show fare. The event hours are 3:30 – 5:30 pm, and the location is Hall 1E, Booth K4, the California Pavilion.