Cosmoprof Bologna came to a successful close on March 21. The overall show statistics are not available yet, but participants in the California Pavilion experienced brisk business. The California Pavilion this year expanded to two islands with 18 exhibitors, and booths were often crowded with interested buyers. The CK&E lounge at the center of the California Pavilion buzzed with deal negotiations, and CK&E attorneys Mark Kremer and Eric Engel were glad to be able to lend their assistance to help participants expand their global reach.
Organizer Cesar Arellanes of California Trade Alliance commented that California Pavilion participants reported meeting or exceeding their goals for the show, expanding and strengthening their international business.
CK&E attorneys advise clients to prepare for major trade shows, particularly foreign shows, by verifying that they have taken all appropriate steps to protect their trademarks, trade dress and other valuable intellectual property, before problems arise. To help one well-prepared client, Mark Kremer successfully initiated an immediate takedown of counterfeit products being sold in another hall. CK&E attorneys attend major beauty industry trade shows to help protect clients’ brands, to keep current on trends, and to assist clients with the full range of legal skills needed to grow their businesses internationally.