After a three-year hiatus, Cosmoprof Asia 2023 returned to its hometown Hong Kong for its 26th annual show, and Conkle, Kremer & Engel was at the leading B2B beauty event in the Asia-Pacific region. CK&E attorneys John Conkle and Chelsea Bernard attended to assist clients, meet prospective clients and see all of the latest innovative products, services and technologies available in the beauty industry.
In between our attorneys assisting beauty industry participants with acquiring distribution partners and counseling brand protection and regulatory compliance, they visited each of the halls and attended educational seminars to discover the newest and most innovative beauty products from all around the world.
Based on the increase in attendance from 2019, it was clear that everyone was excited to be back. More than 2,400 exhibitors from 44 countries and regions showcased their cutting edge products and services to 60,000 attendees. The impressive show occupied three massive exhibition halls, which included cosmetics and toiletries with a special natural and organic showcase, as well as nail and accessories, hair and beauty salon and spa products and services.
This year, Cosmoprof Asia strongly focused on sustainability and its impact on beauty habits, highlighting the event’s dedication to fostering positive change within the beauty and cosmetic industry. Our attorneys noted the strong industry trend toward “greentech.” Greentech utilizes only stem cells from plants, minimizing the environmental impact as entire plants no longer need to be harvested, and produces extremely efficient active ingredients for cosmetic products. Not all surprisingly, the seminar noted that the clean beauty market is projected to grow and reach an approximate $15.3 billion by 2032.
Similarly, analysis of exhibitors’ products and key trends spotlighted epidermal growth factors (“EGF”) which are polypeptides that can be derived from plant cells and are said to signal cells to boost collagen and elastin production. One of the products highlighted that features EGF was Dermaesthetics’ “UV Shield: EGF FGF DNA Sun Protection.” CK&E attorneys enjoyed speaking with Lincoln Lee, Director of Global Operations at Dermaesthetics, about their innovative products and ways to strengthen their brand protection as they expand their global business. As well, environment sustainability and organic chemistry come first for Innersense Organic Beauty, a long time client of CK&E that exhibited their hair care products at Cosmoprof Asia and met with interested parties non-stop. Their message is simple yet noteworthy, to provide “Clean chemistry, radical transparency and a commitment to the environment,” by using formulas made with non-GMO, minimally processed ingredients from nature, sustainable packaging made from 100% post-consumer recycled materials and annual donations of 1% of their sales to environmental causes.
As always, CK&E attorneys look forward to attending Cosmoprof and other industry events in the future, to continue to help our clients, meet future clients, and stay up to date on personal care and beauty trends and evolving business needs. Our attorneys continue to pride themselves on keeping abreast of industry developments to assist our clients, from startups to mature businesses, to grow and protect their brands and businesses in domestic and international markets.
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