More “Essential” Changes for Personal Care Products Businesses

Posted by:

On March 18, Conkle, Kremer & Engel first published an alert about the first California city and county stay-at-home orders and their “essential” business exceptions. And on March 20, CK&E updated that blog post to assess the effects of California’s March 19, 2020 statewide “stay at home” Order. But that “California State Order” was vague as to what particular businesses qualify as “essential” to be able to remain in operation at their facilities, and how its terms interacted with the city and county orders also in effect. On March 22, 2020, the California State Public Health Officer responded to the confusion by releasing a “Guidance” list of particular types of businesses that are considered “Essential Workforce” and are permitted to continue to operate at their facilities during the Coronavirus pandemic. Despite the head-spinning changes in the past several days, the California’s State Guidance list at least provides some measure of certainty – and hope – for the personal care products industry.

There are several provisions in the Guidance that appear to permit personal care products manufacturers and sellers to continue to operate, at least in particular ways: There are express exceptions for:

  • “personal care/hygiene products”
  • “cleaning [and] sanitizing supplies”
  • “services that are necessary to maintain the safety, sanitation, and essential operation of residences”
  • “support required for cleaning personnel”
  • “manufacturing [and] distribution facilities [for] consumer goods, including hand sanitizers”
  • “workers supporting the production of protective cleaning solutions”
  • as well as other general references to “sanitation” and “consumer products”

Taken together, these exceptions in the California State Order Guidance make reasonably clear that personal care products that are functional for hygiene should be among the types of products that are essential during a period when cleanliness is potentially life-saving.

While the California State Order Guidance does not include specific reference to “non-hygienic” cosmetic products, the California State Order itself refers to the Department of Homeland Security’s materials on the nation’s “Critical Infrastructure Workforce.” Among those materials, there are specific references to “soap, detergents, toothpaste, hair and skin care products, cosmetics, and perfume” in the Chemical Sector-Specific Plan (see Section A3.5) and the Chemical Sector Profile). For now, based on these materials and barring further developments, businesses appear to be permitted to continue making all personal care products, whether “hygienic” or not.

However, some caution is advisable because enforcement officials could nonetheless decide to distinguish between “hygiene”-related products (such as soaps, shampoos, cleansers and washes, body lotions, and skin creams) and products that are not as “hygiene”-oriented (like hair coloring products, nail polishes, fragrances, and cosmetics). It appears those businesses that can plan to potentially pivot to producing a larger proportion of “hygienic” products may have greater success in remaining open as the situation evolves. Having readily available concise documentation summarizing the “hygiene” products that your company is manufacturing could be helpful if you or your employees receive government inquiries. Of course, if ordered by a government agency to stop production, it is advisable to stop immediately and seek legal guidance – it is not advisable to disregard a direct government order of any kind.

As a final point, the Los Angeles County Order was also updated, and there is now a clear mandate closing barber shops and salons in Los Angeles County, which under previous versions of the order were permitted to operate as essential businesses. We know that this will create tremendous personal hardships for stylists and salon owners, and we are sorry to have to report this development. But however unfortunate this is for the stylists and salon owners (as well as customers, distributors and manufacturers), this development in itself does not alter our broader view that California currently allows continued production and sale of personal care products.

CK&E will continue to monitor developments important to our clients, in the personal care products industry and otherwise, during these uncertain and fast-changing circumstances. Our goal is to help clients continue their business in safe and socially responsible ways, within the bounds of the law as it evolves to meet the challenges of this coronavirus crisis.

0

US Takes New Steps to Combat Counterfeit Products

Posted by:

On January 31, 2020, the White House issued an executive order outlining several new steps to address the ongoing and growing issue of the sale of counterfeit goods through e-commerce platforms over the internet, which harms both manufacturers and sellers of authentic products and the consumers who purchase the fake (and sometimes physically harmful) products. Estimates show that the annual value of counterfeit goods traded internationally rose from $200 billion in 2005 to $509 billion in 2016. U.S. Customs and Border Protection reports 27,599 shipment seizures stemming from intellectual property violations in fiscal year 2019. Those most commonly affected by the sale of counterfeit goods include the personal care, apparel, electronics, luxury goods, software, entertainment and media, and automotive industries.

Several agencies, including CBP, the Department of Homeland Security, Immigration and Customs Enforcement, and the U.S. Postal Service are involved in the anti-counterfeiting efforts. New steps include (1) the revocation or suspension of Importer of Record numbers for those caught importing counterfeit goods; (2) requirements for consigners, carriers, hub facilities, and customs brokers to notify CBP of any importers known to be dealing in counterfeit goods and to cease transacting with such parties, with increased scrutiny and penalties for noncompliance; (3) the creation of a task force between the CBP, DHS, and USPS in order to determine permissible ways to prevent and deter the transport of counterfeit goods through the postal system, including the targeting of particular international posts (for example, the Chinese postal system) for repeated violations; (4) the periodic publishing by DHS of information relating to seizures and violations; (5) DHS and CBP recommendations of best practices for e-commerce platforms and third-party marketplaces; and (6) the prioritization by Federal prosecutors of offenses involving counterfeiting or piracy.

Importantly, per DHS reports, CBP will “treat domestic warehouses and fulfillment centers,” like ones operated by e-commerce giant Amazon, “as the ultimate consignee for any good that has not been sold to a specific consumer at the time of its importation.” As such, e-commerce platforms that store violative products, even if those products are technically in the possession of third-party sellers while they are being stored, will have a “greater responsibility” to cooperate in the identification and removal of such products, and “greater liability” for failure to cooperate. This could potentially benefit private litigants as well – if e-commerce stores have a greater responsibility to inspect, identify, and address counterfeit products, the threshold for a finding of willful or knowing infringement, which can lead to damage multipliers and attorney fee awards, could be reduced. Even the prospect of such increased penalties can create powerful leverage for settlements beneficial to infringement plaintiffs.

Conkle, Kremer & Engel has extensive experience helping product manufacturers and distributors investigate and enforce their rights to stop and remedy counterfeiting, parallel importation, gray market and other trademark- and intellectual property-infringement claims. CK&E attorneys are well-versed in the careful initial steps that should be taken promptly when sales of illicit products are suspected. CK&E keeps abreast of the latest laws and techniques that permit manufacturers and distributors to identify, prevent, and report counterfeiters and other IP violators. Stay tuned for additional CK&E blog posts as we monitor important developments relating to e-commerce counterfeiting.

0

The Conkle Firm Presents at Personal Care Product Council’s Emerging Issues Conference in Marina del Rey

Posted by:

Zachary Page and Eric Engel being introduced for PCPC Emerging Issues Panel on Product Counterfeiting and Brand Protection

Conkle, Kremer & Engel attorneys Eric S. Engel and Zachary Page presented to beauty industry professionals on hot and developing legal issues in brand protection, grey market and product counterfeiting at the Personal Care Products Council’s November 20, 2019 Emerging Issues Conference. The Conference was held on the 10th Floor of the Marina del Rey Marriott, with a spectacular view over the nearby marina and beach.

Among the topics covered by Zach were issues of registering U.S. trademarks for CBD products, and other previously unregisterable brands. The 2019 U.S. Supreme Court decision in Fourth Estate Public Benefit Corp. v. Wall-Street.com put new importance on registering important copyrights well in advance of their need for infringement claims, and Zach discussed the close relationship with the Digital Millennium Copyright Act’s “DMCA Clock” to takedown infringing online publications. Trends toward false advertising claims based on “natural” and “organic” labeling were also discussed, as were the dramatic increase in medical claim class action and other lawsuits. Zach also briefed the gathered industry experts on the various issues that affect uses of models and others without adequate documentation of consent, which can raise serious right of publicity as well as copyright concerns.

Eric addressed grey market and counterfeiting case development, including the importance of creating “materially different” packaging for U.S. and foreign products. Simple and low-cost ways to help DHS/CBP protect brands against importation of foreign-labeled versions of their own products, as well as counterfeits, was outlined. Also outlined were cost-effective techniques such as recording trademarks online with CBP’s IPR e-Recordation system, Lever Rule Protection, providing CBP with effective Product Identification Training Guides (PITG), conducting IPR Webinars for CBP distribution, and posting e-Allegations online. On combating counterfeiting, Eric addressed Amazon.com specifically because it now accounts for more than half of U.S. online consumer sales, and more than half of Amazon’s online sales are on behalf of third parties in its “marketplace.” Amazon acknowledges no responsibility for sales in its marketplace, beyond closing seller accounts and refunding its customers’ money when they can show that they were sold counterfeit and defective products. Eric discussed the developments in Amazon’s selling and fulfillment practices and in the law of counterfeiting and products liability that suggest that Amazon’s currently-strong denials of responsibility for third party’s products and sales practices may be less compelling in coming years.

CK&E attorneys regularly give presentations to personal care product industry professionals to help them understand and proactively address the latest legal concerns that affect and can inhibit growth of their businesses.

0